Credibility is the cornerstone of effective persuading.
The best case is persuade people with expertise and relationship
It is process of identifying shared benefits.
Case1. Fries and Barry
Used literal description with the analogy
Made concrete and memorable
Case2. Speech by Mary Kay Ash
Draws on vivid analogies to illustrate the business conduct she values.
common to detect where the speaker is from just by listening to his/her accent.
e.g.) French
Ladies and gentlemen
-Ladies and zentlemans
The great honor
-ze grade hooneur
(중략)
Corder’s (1973) 4 Stages of Second Language Development
1. Random Error(Presystematic): Vaguely aware that there is systematic order.
of 192 sovereign states established in 1945. Its goal is to maintain international peace and security, to develop friendly relations among nations, and to promote social progress, a better living standard and human rights. Its member states are bound together by the principles of the UN Charter an international treaty that spells out the rights and duties of member states.
Although best known
common lipsticks, our product is long lasting and requires an exclusive remover when removed. Our biggest competitors would be some luxury cosmetic brands that have already launched lipsticks of such concept, and our indirect competitor is beauty salons where semi-permanent lip make-up surgery is available. Our product has more promising competitiveness as ours has lower price with high efficienc
1. INTRODUCTION TO THE INDUSTRY
Oil refining business began commercial operation of its 1st oil refinery. It has expanded facilities on two occasions, and today, oil refining business is a refining capacity of almost 580,000 barrels/day and keeping pace with such achievements, the common oil refining business operates light oil desulfurizing facilities and gasoline manufacturing facilities. Oil