Ernst & Young / KPMG
Consultancy services on fairly well-defined operational issues
Siemens Business Services
Technological solutions
Cost effectiveness of service position
Wealth of knowledge accumulated
Product-based organizations in a low-volatility
Identify and promote strategic communities of practice
Provide expert directories and collaborative tools
Reward par
Management style of Enterprise is changed
(product-information- knowledge)
Companies want to take maximum effect
by putting knowledge to practical use.
Companies institute knowledge
management
1. It invests everything in knowledge , Even though it is difficult
to estimate the profits from the cost reduction.
2. A business displays excellent teamwork because of spec
productknowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational
government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
. Different Types of knowledge
1. Procedural or Declarative Knowledge
The first distinction is that between declarative knowledge and procedural knowledge. Declarative knowledge focuses on beliefs about relationship among variables. For example, greater price charged for a product would cause reduction in number of sales. Declarative knowledge can be stated in the expected corr