warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
Product Line
Group of related products that are
physically similar or are intended
for the same market
ProductMix
Company’s assortment of product
lines and individual offerings
market, Whisky 31%, The wine 14%
Japanese Sake, Chinese liquor from East Asia is growing continuously.
Bud-wiser > Miller > Moulson Coors
3 major beer companies account for
80% of the market share
Invent U.S. style
‘Makgulry’
Through R&D
Analyze Market
And product,
Analyze
Segmentation
Target
Positioning
4P Mix
&
Marketing Mix
Strong
Success!
탄생배경
- 화장품 보관의 중요성 대두
- 일반 냉장고 보관의 부적합한 온도
- 유효기간의 한계
- 화장품의 새로운 소비자층 증가
Product
소음이 없는 냉장고
온열 및 소독기능
기타 의약품 보관함
온도화장
Place
홈쇼핑
인터넷 쇼핑몰 입정
전자제품 양판점
방문판매