India & Transfer
Titan Industries
대규모 생산 설비
인도 시계시장 60%
Poor reputation
세계 2번째로 많은 인구와 값싼 노동력
관세 장벽 & 투자 유치에 적극적
빠른 경제 성장을 통한 경제 규모 확대
소프트웨어, 자동차, 철강, 비철금속, 섬유, 금융, 등 비약적 성장
India & Market
빠른 경제 성장
상류
Hiring suppliers other than KFS will solve the overload problem. With more outsourcing companies Toyota would be able to produce higher quality products with less defects. First, seat colors are not the key point when people purchase cars. So Toyota doesn't need to focus on the seat colors as much. With the TMC marketing team, TMM will have to reduce the number of seat colors in order of populari
Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
product from that of competitors.
To create a center of customers’ attention, companies use many marketing strategy. They usually hire famous models whose image matches well on the product or invest a lot of money to advertising companies to make them coming up with unique marketing plans. They spend huge amount of money every day and night. However, the input does not guarantee the output. C
Summary and creative answers to Toyota Motor Manufacturing, U.S.A., Inc.
BACKGROUND Toyota invested up to 800 million dollars in Kentucky and made Toyota into a multinational corporate company. But Toyota very concerned about the reputation of high quality at low cost. Toyota tried to transplant its unique production system to Bluegrass Country effectively. In this way Toyota could increase