Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
And, actually the favor is not different with the competitor.
productreview
Most customers' age group is 20-30.
And Most of them are women.
Channel & Logistics
Mc cafe sell three kinds of coffees
product has low quality. So many korean consider Mc cafe that sells low priced coffee sell low qualitied products.
(2) Market Share. In 2008, Starbucks occupied 33% of coffee market (cafe), Coffee bean 15% and hollys 12%. This show that Mc cafe is still depressed in Korea coffee market.
(3) Products. Mc cafe sell only three products Americano, Cappuccino and Caffè Latte. However, Star
production and sales which provides goods with low-prices. (Hong & Lee, 2007)
However, according to this paper, the most significant problem of Dongdaemoon fashion market is in the aspects of production, design, distribution and export. First of all, there is the increase in ageing of employees and no young skilled people. Also, Dongdaemoon market is losing its competitive because of the lower c
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard
experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the comparative advertisement that is a new type of advertisement technique carrying on the existing advertisement technique and to approach comparative advertisement effectively and easily through some case.
Ⅱ. Literature Review
1. Abstract