Introduction
Michael Jordan의 예를 통해서 불만족에
대해 각기 다른 반응을 가지고 있음을 서술.
“Satisfaction cause productivity-an appealing but discredited premise”
-> 호손 공장의 실험 이후 직무 만족은 생산성과 부합되어 있다고 가정
The pendulum turns
불경기 이후 기업들은 성과(performance)에 관심을 갖기 시작함
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
IV. Products and Services
1) Products
Six Flags’ wide array of entertainment rides options reach all demographics, including families, teens, twenties and thrill seekers alike.
Rides
Six flags has just about every kind of ride for every kind of rider. Especially there are three categories of rides – Thrill rides, Family rides and Kids rides.
Thrill rides include themed
: What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities of menu price