of brands and marketed more aggressively. Moreover, most of the off-course stores chose only to stock equipments produced by leading manufacturers and did not carry those of low-end companies. In offline stores where they sold low-end firms’ products, they normally sold stocks in discounted prices. The discounting shops usually appeal to rookie golfers who want to inspect equipments by themselv
product's portfolios and competitive power and this is very harsh and critical. Therefore Bill stimulate the developers so that they can work hard and try to know more day by day. They believe people develop by concentrating on their work or by challenging. This all sum up on "N-1" policy.
• Since Balmer became the CEO, he concentrate on leadership development. He spent time to find potent
of industrial factors)
Due to above three factors - Korean’s entire industries growth, the steel product’s price increase, China market penetration acceleration - Korean steel industry will be prospected continuously to growth and develop. So, right now, it’s a good chance for investment of steel industry related companies.
3) Firm Specific Factors
(1) The expanding of Strategic A
of the marketing which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and or
of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its