Ⅱ. LG Electronics Co
- LG Electronics was established back in 1958 as Korea's first consumerelectronics company and has since grown into one of the world's leading businesses. Throughout history, LG has prided itself on its innovativespirit and aims to develop as a global brand by creating new product categories. LG Electronics is managed by Yong Nam, Vice Chairman and CEO. their five busine
Ⅱ. LG Electronics Co
- LG Electronics was established back in 1958 as Korea's first consumerelectronics company and has since grown into one of the world's leading businesses. Throughout history, LG has prided itself on its innovativespirit and aims to develop as a global brand by creating new product categories. LG Electronics is managed by Yong Nam, Vice Chairman and CEO. their five busine
products. However, Online shops of Alessi are scattered around and are not controlled by Alessi. Even though there are many online shops, with not arranged by Alessi, Alessi will not occupy much online market share.
Segment market
according to :
Gender
Income
Social Class
Life style
Personality
Loyalty
Media & Shopping habits
Overall
Female
Interest on design and s
2. 세경’s window shopping
In this part, I want to pay attention to exposure, attention, and perceiving when 세경 is going shopping. After 세경 gets a free day from 현경, she goes to the shopping mall to buy a 신애’s schools back. 세경 is looking around the mall just for window shopping. There are so many products are displayed as many as 세경 is busy to see all things. When she
1. Corporate Overview
(2008 standard)
Global Sales : $25 billion
Subsidiary Outside the United States Sales: $ 16 billion (64% of total sales)
business in 60 countries around the world
products on sale in approximately 200 countries
Number of Employees: 79,000
1950s
they develop electronics-related products, including electrical and mechanical fields in the new product developmen