products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. The objective of our research is to find out whether 'Fresh Plus' has given a
products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world. Coca-Cola used the sports marketing. However, having a celebrity to endorse some products also entails high risks. As many people know, the image of Coca-Cola was damaged by Rooney's scandal. Caution is neede
product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on endorsements from touring professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment i
C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
products
- Can product of rice wine . Etc. *Short preservation period and sour taste.
*Undervalued productimage.
- Lack of awareness as traditional alcohol.
*Lack of researching manpower.
- Difficulty on heading north.
*Difficulty on owning unit price.
Opportunity Threat
1) Increasing preference of low degree alcohol.
- appealing as a light drinking.
2) Persuading image of w