Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
Profits(이윤): total revenue received from selling the product minus the total costs of producing the product.
Total revenue(총 수입): the price per unit times the quantity the firm sells.
Total costs(총 비용): the sum of all costs incurred in producing goods or services.
Production function(생산함수): a relationship that shows the quantity of output for any given amount of i
Production Phase, 1997
I. Target Costing & AVV
각 function group 별로 목표원가와 실제원가의 비교평가가 실행되었다.(doors, sidewall, roof, electrical system, ...) 또한 경쟁사의 제품을 직접 구입해 분해해보고, 그들의 원가와 제조과정에 대한 이해에 활용하는 등 적극적인 연구가 진행됐다. 특히 공급업체들도 제품
Functional Footwear Market
Currently, functional footwear market is growing rapidly. Functional footwear is the shoes which make user's health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, an
Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedo