production, artist management, internet & mobile foreign business, and new talent discovery, JYPE is a professional entertainment company that is reaching for globalization and expansion in the entertainment industry. JYPE hopes to create a new paradigm in the production and sales of domestic and foreign contents with the assistance of exciting business partners such as SK telecom, NC Soft, and
products in the mall are sold and managed totally by a founder. Open market is like an assembly of these shopping malls, so it deals goods through not typical shopping mall sales method but a kind of C2C method1), after individual sellers' shops becoming parts in online open market already built. The term, open market, comes from the method that anyone can buy or sell. There are G-market and Auct
paradigm-shifts in many aspects of the modern life. On the advent of the new era, we can now travel anywhere in the world in less than a day and telecommunicate in realtime with anybody on the globe. These changes have affected marketing and the advertisement too. Among which, we are particularly concerned with PPL(Product Placement) in the mass media. PPL which formerly had been limited to o