불닭볶음면
Spicy Chicken
Spicy pepper(청양고추) : 4,000~ 10,000 SHU
불닭볶음면
: 4,404 SHU
EXTREMELY SPICY!!!
Price 1,000 Won
Product Launching Date 2012.04
Weight 140g
Ramen Market Expectation
1.9 trillion Won
2011 The First Half Growth : 3.7%
The Third Quarter Growth : 6.4%
Decreasing Sales of White-Soup Spicy Noodle
Target Audience
Age : Young(10~20), Mi
위한 시스템이라고 할 수 있다. 이 시대에는 자재소요량 계획(MRP), 제품의 구성정보(BOM, Bill Of Material), 표준공정도(Routing Sheet), 기준 생산계획(MPS, Master Production Schedule), 재고 기록(Inventory Record) 등의 기준 정보를 근거로 기업 자원의 비능률적인 활용이나 낭비를 제거하는 것이 주목적이었다.
Make or Buy Decision
MAKE
Lowering costs
Facilitating specialized investments
Protecting proprietary product technology
Improving Scheduling
BUY
Strategic flexibility
Lower costs
offsets
The Strategic role evolves over time
Labor-intensive products
The design and the final assembly of products
Upward migration
in the strategic role
Improvement
in the capabiliti
To analyze ZARA supply chain, it is interesting to look closely at the product design, inventory management, evaluation of suppliers and vendors, logistics management, material management, time scheduling, information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices.
It is also interesting to consider other key performance indicators of
제1장 기업환경과 경쟁력
기업환경에서의 주요 위협요소
- Bargaining Power of Customer (고객의 요구)
- Bargaining Power of Supplier (공급자의 요구)
- Rivalry of Competitors (경쟁자들의 경쟁사들과의 경쟁관계)
- Threat of New Entrants (신생업체의 위협)
- Threat of Substitutes (대체품의 요구)
경쟁력을 갖추기