product strategy and product range? Do you agree with the matrix approach described in Figure B of the case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의 목표 소매가격을 설
Introduction
Fossil fuels
- Main Energy Source
- Causing global warming
- Being exhausted
→ need
alternative energy
Hydrogen is one of well-known clean energy source.
Several technologies are already available in the marketplace for the industrial production of hydrogen.
Hydrogen can be produced from a variety of feedstocks.
A variety of process technologi
products and technologies have contributed the industry massively. Their SWOTs in Chinese market can be stated below.
STRENGTH ~ They had enough experience as one of the leaders of electronic industry.
They improved their financial structure by selling their semiconductor and LCD department 이장로, 『해외경영성공노하우:한국이 낳은 글로벌기업 LG전자』, 무역경영사,
product and division-orientated IT environment. The core applications of the existing IT environment are transaction-orientated banking systems in which customer accounts and contracts can be managed. These systems isolated the various customer-specific data from each other making an integral view much more difficult.
The Solution
This customer-orientated IT architecture requirement was met
product quality and customer service under AMF ownership. After the LBO, Harley management tried to win over previous customers by attending any function at which motorcyclists congregated. The situation changed when Harley owners saw their suggestions being implemented by the company.
Harley-Davidson’s turnaround strategy including improving product quality by adopting Japanese management pra