❤ P.T.C : Professional Toothbrushing Control (전문가 잇솔질)
I. 적응증
ꁮ 치면세균막 관리가 잘 이뤄지지 않아 잇몸에 염증이 있는 환자.
ꁮ 잇몸이 근질거리는 데 스케일링을 받아도 전혀 나아지지 않는다는 환자.
ꁮ 스케일링을 받았는데 지난번에는 일주일 정도가 지나면 시린 증상이 없어
1. what changes are occurring in the toothbrush category? Assess Colgate-Palmolive's competitive position.
➀ 칫솔제품의 변화
칫솔은 오랜 기간에 걸쳐 변화해 왔다. 기원전 3000년에 고대 이집트인들은 나뭇가지를 이용해서 칫솔로 사용하였다. 1938년에는 West's Miracle Tuft Toothbrush에서 첫 나일론 모로 만들어진 칫솔이 출시
1. The mission of Colgate
No 1 in Super Premium market
신제품 colgate precision 출시에 앞서
마케팅 분석하라
2. SEGMENTATION OF TOOTHBRUSH MARKET
세분시장 Value < Professional < Super- Premium
판매액의 절반정도를 차지하는 슈퍼프리미엄시장진출 필요성 증가
치약 칫솔 시장의 공통점:
기능적 세분화 - 치
professional.
I used to be up tight.
On Sams face. Its hard to imagine Rob being any more
uptight than he is. Sam takes some business cards out
of his shirt pocket and reads them off.
SAM
Hypnotherapy...Shiatu Massage...
Loss of Spouse support groups...
Single parent discussion nights...
Parents without partners.
(starts riffling, angry)
Partners without parents.
People who need people. Guys
professional boxer.
You think you could beat Jack Johnson?
I think you could. Id bet on it.
- What are you gonna be? - A professional fly-fisherman.
- Theres no such thing. - There isnt?
I guess a boxer.
Not a minister?
In 1917, World War I came to Missoula...
taking with it every able-bodied lumberjack...
leaving the woods to old men and boys.
So at 16, I did my duty...
and started wo