of the values shared in the company, MBC is affected not by the values of company itself, but by the social majority’s values. In fact, the top boss of MBC is replaced depending on the president of Korea. MBC also tries to differentiate their program quality and provide ‘Brave press coverage(용감한 언론보도)’ to the public
4.6 Skills
MBC is a public broadcaster whose largest
of mobility, broadcasting, and internet. These have each characteristic, but, it stands for one same purpose, communication. Then, we think the advent of ‘Communicator’, the integrated device.
(2) Gap Widening
According to diffusion of digital convergence, it occur confusion and crisis. Because it must require new type knowledge, then existing workers and experts should be adapts new t
of customer service. That includes …
- a call center that operates 24hours, 7days a week, 365days a year
(Not Outsourced from India)
- free delivery to and from(in case of return) customers.
- 365days return policy
- Real time delivery tracking on the map
→ High customer loyalty (75% repeat rate)
ii. Introduction to the CEO Tony Hsieh
Mr. Tony Hsieh is currently employed at
of customer service. That includes …
- a call center that operates 24hours, 7days a week, 365days a year
(Not Outsourced from India)
- free delivery to and from(in case of return) customers.
- 365days return policy
- Real time delivery tracking on the map
→ High customer loyalty (75% repeat rate)
ii. Introduction to the CEO Tony Hsieh
Mr. Tony Hsieh is currently employed at
of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony