factors in the household appliance industry in Europe can be classified into two groups. The first are those that apply to the entire household appliance industry itself and thus, apply to Europe as well, and the second are those that pertain uniquely to the European market.
Key success factors for the entire household appliance industry are marketing and promotion capabilities, brand recogniti
population
Large Capital
Limited knowledge by consumers
Lack of entertainment factors
Poor availability to goods and services
A very attractive market
People welcoming options beyond iPhone and Galaxy
Businesses recognizing the usefulness of smart phones
Unorthodox distribution method (via SKT, KT, etc)
Very critical customers unforgiving to flaws
Easily volatile customers
QUALITY
기술 선점 우위 - 피테라 성분 발견
기술 개발에의 과감한 투자
PRODUCT LINE
제품 라인의 세분화 전략
PREMIUM COSMETIC BRAND
브랜드의 고급 이미지 강조
- 최고급 가격 책정 전략
PROMOTION
시장에 맞춘 Promotion
낮은 Risk의 광고 투자 전략
CUSTOMIZATION
문화의 이해가 선행 된 개발 절차
promoting about recruiting information. Second is high cost about HRM because CJ have to implement frequently training. Third is this system may come increasing turnover rate. Also, Evaluation bias possibility is existing.
D. There are internal and external factors that influence the design and implement of Recruitment. There are four internal factors and three external factors. Internal facto
and promotions –For example “skirt bottle”, “lifestyle”, “soldier discount” of Coke and “twice as much”, “Pepsi Challenge”, “smart spot” of Pepsi.
According to Exhibit4 below, actually 43% of the sales of concentrate producers are spending in advertising and marketing. So, The most impotant factors of succeeding in this market are advertising and marketing.