Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities of menu p
method in e-commerce is called 'online market'. This includes both general shopping mall operating by individuals or corporations and open market. General shopping mall needs large capital for building itself and promotion, and every products in the mall are sold and managed totally by a founder. Open market is like an assembly of these shopping malls, so it deals goods through not typical shoppi
population
Large Capital
Limited knowledge by consumers
Lack of entertainment factors
Poor availability to goods and services
A very attractive market
People welcoming options beyond iPhone and Galaxy
Businesses recognizing the usefulness of smart phones
Unorthodox distribution method (via SKT, KT, etc)
Very critical customers unforgiving to flaws
Easily volatile customers
promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft's Windows '95 program. Retailers have historically used events to drive sales, and now other types of businesses are realizing that face-to-face events are an effective method to satisfy sale
Method
수치 기준 모델로서의 의사결정수 모형을 이용하여 보고서의 결과를 계량적으로 증명
상황별 확률과 payoff 값은 팀에서 실시한 설문조사의 결과를 통해 산출
리서치에 따라 달라지는 전략은 위 보고서에 나온 리서치 내용을 참고
EMV 값이 가장 큰 대안을 선택하는 것이 최적이라는 해석은 동