AMOREPACIFIC is one of the biggest and the most famous cosmetics companies in the world. AMOREPACIFIC is now implementing a multi-domestic business strategy in many different countries to be one of the top ten in global cosmetics industry until 2015. Its vision for 2015 is concreted by specifying the goal - attain overseas sales of ₩1.2 trillion until 2015, expand the revenue proportion of
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
Russia Food Culture
Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons.
(EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on.
Poor climatic environment → development of processed food,
many consumption of meat
In addition
Salary of Russians is 850,000won in an average monthly
(Only Moskva standard &
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the
Product Development
To introduce new product to
existing market
Add new features to existing product, improve existing product distinctly, or develop new product performing same functions by new technology
4) Book CAFÉ
(1)Recommended books
(2)Exchange books