▪ Company as entering a new stage of
rapid growth / large dividend
would be inappropriate.
▪ Importance of making a strong public
gesture showing that management
believed that Gainesboro had turned
the corner and was about to return to
the level of growth and profitability
seen in the 1980s and ‘90s
▪ Confounding question about the stock
Chart 4. is a graph that shows 7 foreign and domestic oil refining companies's Financial Leverage percentage.
Royal dutch shell and Chevron show more attractive ratios than other companies.
Financial Leverage percentage is related to ROE and ROA, so the graph’s shape is so similar. BP shows very high percentages for 3 years, but it keeps decreasing. And that difference is getting bigger and
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc