of aggressive competition within the industry, firms need to make huge marketing efforts to differentiate their products and create brand loyalty. Most of cosmetic products have short product life-cycles, therefore existing firms need to constantly develop new products so as to keep and expand their market share.
Recently, despite unfavorable economic environment such as slowing growth and ri
of the country changed with the emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital of Putrajaya. In the late 1990s, Malaysia was shaken by the Asian financial crisis as well as political unrest caused by the sacking of the deputy prime minister Dato' Seri Anwar Ibrahim. In November
of environmental opportunities and threats
◎ Opportunities
• Famous brand worldwide with a history which all generations feel attached.
• The company has a strong team of innovators.
◎ Threats
• Faster Paced Child Development
• Growthof the Digital World
• Fashion Trends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can m
"Aspirational luxury shoppers in Asia and other emerging markets are fueling sales growth in 2009,"
- Ms. D'Arpizio, Partner of Bain, Milano
Growth in China, South Asia and Central Asia may cause Asia to overtake developed countries as the largest luxury market region.
Asia's diversity (more than 15 countries, more than 300 cities, and more than 50 million consumers) will stretch luxury
of their goods. Zara’s internally or externally produced merchandise goes to the distribution center. This is cost-effective due to the close proximities of the distribution center in Arteixo and their factories in Coruna.
Internal Analysis: Zara’s Value Chain
If we look deeper into Zara’s business process, we can draw a value chain that consists with five steps of business activities.