견해는 실무에서 많이 나타나는데, PR 책임자를 PAO (Public Affairs Officer)로
호칭한다거나 PR 또는 PA를 동일한 직업 군으로 간주하는 경향이 이에 해당한다.
로비활동으로서의 PA
PA란 ‘정부로부터 희망하는 결과를 얻기 위해 이익단체들이 사용하는 대체수단’인
로비활동과 같다는 견해.
public awareness that their companies are taking care of the environment. UPS has launched environmental CSR programs in Korea in 2006, and in 2008, it is trying to promote more public awareness in the CSR activities. EMS is the service provided by the post office in Korea and this company can be the strongest competitor of FedEx Korea since it received the best price in Korea Industrial Service
RESEARCH – TARGET PUBLICS
TARGET 20~30S
SENSITIVE ABOUT RECENT ISSUE
SMART PHONE & INTERNET USER
MESSENGER APPLICATION USER
OFFICE WORKER & STUDENT
RESEARCH
10~50S
WHY THE PUBLIC
DOES NOT USE ChatON?
FRECUENCY OF USING MESSENGER APP
WHAT APP DO THEY USE?
DO YOU KNOW ChatON?
DO YOU USE ChatON?
*Physical Health
1. Establishing Chun-an soccer team.
-fitting on the reputation of sports specialized city. .
-result: 2008 national legue (First 7th, Second 11th)
2009 national legue(first 10th, second 10th),
legue holded by preside (2nd), 3rd place of the national
games
2010 national legue(first 7th, second 4th),
public company
Employs over 20,000 people, sales topped
$8 billion.
Luxury brand power and Portfolio
New product development capability
Marketing power supported from head office
Expensive cost in products
The limited distribution channel to department store
Increase in luxury cosm