public. Nike invested heavily in TV advertising particularly. Nike linked their image with Jordon in a lot of ads in the past. At that time Michael Jordan was a superstar for many people. Thus, Nike’s TV ads focused on Jordan in a basketball. But when Jordan retired from the NBA and his appearance in ads could not see anymore, Nike had to seek a new alternative which is recruitment of sports st
Football
축구
Football (soccer) is the most popular sport in Denmark, with over 313,000 players in more than 1600 clubs.[1] The national football team in Denmark have reached high and notable results, like qualifying for the European Championships six times in a row (1984-2004) and winning the UEFA Championship in 1992. Other significant achievements include winning the Confederations Cup i
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
2. About the club
In 1983, team was established as 「Busan DaeWoo Royals」. The team got trable in 1997 and first 4th K-league championship title. In 2000, team renamed as 「Busan I`Park」. In 2000s, after reborn to 「Busan I`Park」, team just got 3rd FA-cup title in 2000 and 2nd place Adidas-cup in 2001. The spectators of Busan is increased in gradually after 2000.
3. Slogan
Team slo
club is concreted officially around 800,000 fans. But, there are many changes in fan culture of idol from second generation. Because communication is developed, fans give birthday present to their idol singer as calling people together through Internet and they buy album using group purchase through Internet. And fan of first generation idol have a tendency to not obsess but cheer for their idol