of marked individuality) And Zia(women of marked individuality) in Italic. However, women’s apparel of Zio Zia was stopped in F/W 1998 because it had recorded a poor record. Then, Shin-Sung Tong-Sang has concentrated on men’s apparel of Zio Zia. As a result of competitiveness of price, product and strengthening characteristics, Zio Zia has been grown up a valuable brand in men’s character-f
of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of
of alternatives), 구매의사결정(purchase decision), 구매 후 행동(purchase behavior)으로 모델은 소비자가 거치는 5단계 과정을 보여준다. 이 모델은 실제 구매 이전의 여러 구매과정이 시작되고 실제 구매 후에도 오랫동안 그 결과가 남는다는 것을 강조해 준다. 이것은 마케팅 담당자로 하여금 단지 구매의사결정이
ofproducts in the pharmacy. In this case, we can realize that he recalled the brand 'Bacchus'. Bacchus is one of the fatigue recovery drink products produced by Dong-A Pharmaceutical. Bacchus appeals the public with the creative advertisement. The advertisement of Bacchus is very familiar. It isn't give salience to the product excessively in the ad. People can sympathize the contents of advertis
behavior
Couple relationship type
Dating type
Perception towards Ccul-lim
demographic
In conclusion Female’s appeal opened male’s wallet
Take a polaroid photo and display it on the show window
Boyfriend feel that his girlfriend want to buy couple items
Female ask their boyfriend to drop by Ccul-lim
Female find out about couple products and polaroid photos
The fact that one of Ccul