Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QRcode' was difficult to remember at first, the recognition rate of 'QRCode' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QRcode marketing. If QRcode which is also called 2D barcode is scanned, it simpl
1. Who - QR코드를 사용하는 대상은 누구인가?
2. What - 신체사이즈를 이용한 QR코드란? 기대점은? 문제점은?
3. Where - QR코드는 어디서 사용할 것인가?
4. When - 언제 사용 할 수 있는가?
5. Why - 왜 QR코드를 사용해야 하는가?
6. How - QR코드가 이용되는 시장 규모는?기술수준은?
QR = Quick Response
☞ 빠른 응답을 주는 바코드
• 일본의 Denso Wave에 의해서 개발된 2차원 구조의 기호
대중적인 사용을 위해 특허권을 행사하지 않겠다고 선언
1994년에 배포됨.
• 가로, 세로 두 방향으로 정보를 가짐으로써 기록할 수 있는
정보량을 비약적으로 증가시킨 코드
CK, Ralph Lauren or many other clothing company are using QRcode for advertising their products and provide customers with information of style guides, limited collections and video contents.
Yahoo or other web services are using QRcode for advertising their web sites.
Audi put a QRcode on the screen of Audi CF.
Lego created QRcode for advertisement using Lego blocks.
③ payment
T
5. Any recommendations or suggestions for QRcode.
Perspective on B2B
- There are substitutes like RFID
Perspective on B2C
- QRcode boom in marketing
3. Our Idea for new usage of QRcode
- Finding lost children
4. Conclusion
- Big trend but some limitations
Develop differentiated contents