force commitment by volume in the people's basic needs freedom restrictions. Free movement when the tourism phenomenon in its fundamental characteristics are bound to lift shrinking.
Third, the terrorism this brought on by the political environment of the community all environment worse by tourist system affects. Terrorism is the people of their own threat to the safety and welfare, and comforta
Case Study ① – Successful : Chorok Maesil
Price strategy
To give the image that this is a luxury drink which are made of good materials, we adopted middle-high price strategy
Main target: The customers who have a degree of purchasing power and are relatively inelastic.
Distribution strategy
Independent marketing channel in which the direct investment cost is low (Agency
Ⅱ. The Basis of the Joseon Dynasty's 500-year history
1) The systemic basis for the Joseon Dynasty
The basis for Joseon kingship was Confucianism. All other religions were excluded, making Confucianism the foundation for the Joseon system as a whole, and the primary subject of education for king, crown prince, and peasant alike.
The virtues of Confucianism were humanity, righteousn
China’s role as strategy Outpost
Past - production and processed outpost
Present - needs for updated comparability
setting up new construction of factory because of price comparability
Future - low cost structure outpost
expected more promising outpost
2. Localization advantages
- low cost - labor, factory site price,