When to Use Mixed Methods Designs?
A. When both quantitative andqualitative data, together, provide a better understanding of your research problem than either type byitself.
B. When one type of research (qualitative or quantitative) is not enough to address there search problem or answer the research questions.
C. To incorporate a qualitative component into an otherwise quantitat
and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterprises (SME), many individuals customers do not have accurate information about what the company specializes in. From the research surveys about FedEx Korea by Stacy Han, publics generally believe that FedEx has higher quality than other delivery companies since it h
볼거리가 없다 2 10%
합계 20명(총 응답자 80명) 100%
After analyzing the research data the most frequent answer to the reason for not participating was because it is dangerous and it is difficult to enjoy. As trekking is a activity where you need a certain physical strength it is considered tiring to do on a weekend before going to work. Also as we are exploring the unknown and
and candid
Allows researchers to probe for more details and ensure that participants are interpreting questions the way they were intended
Interviewers have the flexibility to use their knowledge, expertise, and interpersonal skills to explore interesting or unexpected ideas or themes.
People don’t always tell
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently