Powdered milk market have had a steady consumption. Further more, avoiding
breast-feeding phenomenon by current moms accelerates powdered milk consumption.
"한명만 럭셔리하게…" 유아용품 점점 고급화 (출처 : 시니어 뉴스 2012.02.18)
최근 출산과 육아비용이 치솟는 것은 여성 1명당 1.22명에 불과한 저(低)출산으로 자녀 수가 줄어들면
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
R&D. Furthermore, Sony’s Walkman, which was considered high end disruption that has changed in the whole music industry was forced to leave the market by the development of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored
After our team debate, we make the industry scope focusing on Yakju market and Bekseju has 61.8% sales of Kooksoondang
Independent distribution channel
Intensive sales marketing
Luxurious and high quality brand image
Several teams and corresponding manager
The relationship among employees are horizontal
The decision power of company usually belongs to the CEO and board o
a top star.
The process of SM in entertainment industry is well defined as the basic value chain model of manufacturing. There are usually five categories; R&D, Supply, Production, Distribution and marketing. SM engages in R&D as producing new conceptual development, and other cooperation with composers for music production. Next step is supply, discovering new potentials through audition