Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it ha
and found that they are now in behavioral decision model. They were in a situation where unstructured problem, not clearly defined, uncertain environment, and incomplete information were rampant.
In fourth step, they finally implemented the decision. Since they already made all decision andplans, the next step they had to do was implementation.
Finally, they evaluated result. Their decisions
나. 거시 경제 동향
2000년 이후 고유가로 인해 장기간 호황을 누리며 BRICs 라는 신흥 경제국에 포함 되었던
러시아는 2008년 초 에너지 자원개발 및 제조업 부문의 수입대체 병행 전략을 기반으로2020년까지 세계 5위의 경제대국으로 부상한다는 비전을 발표한 바 있다. 하지만 2008년 하반기에 발생한 글
by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheaper policy targeting younger and lower social class
High quality (CEO’s motto)
Reasonable price policy
Provide customers with diverse choices