R&D맨…연간 15조원 투자
? 삼성전자는 한국을 대표하는 글로벌 기업답게 연구개발(R&D)에 거액을 투자해오고 있음
? 2011년 처음으로 R&D 투자금액이 10조원을 넘어섰으며, 이후에도 계속 투자를 늘려 지난해에는 14조7800억원까지 늘림
? 삼성전자 연간 영업이익(37조원)의 약 40%에 달하는 규모이며, R&D인
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape