investment on green energy R&D. The government also mentions that it will support production of eco-friendly cars, aiming to have over 68,000 eco-friendly cars by 2012.
2.3 Direct threat
1) The biggest threat in transportation field
Among substitutes for oil, the most concerning problem comes from transportation. In case of SK Energy, 40% of its sales in 2008 revenue were accounted by the
investing budget only to one part.
After releasing Sony’s Mavica, Kodak took over four companies and invested $5 billion. We don’t know exactly from the paper why it did, but we guess it intended to research technologies about a digital camera to catch up Sony.
But Kodak’s choice was wrong because it spent excessive budget and intended to manage companies vertically. As they had had a s
investment in capital goods in order to recover the large-scale production system does not possess is not. Therefore, in the same industry, companies in the domestic market demand just for the huge investments in capital goods alone, because it is difficult venture targeting the global market demand for capital goods are invested.
The Second factor beyond mid-1990 while leveraging globalizatio
- 기능성 화장품에 대한 관심 및 필요성 증가
한국 화장품에 대한 관심증대
- 화이트닝 제품 수요 급격히 증가 (여성 소비자 75% 선호)
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.시장 진입 전략
진입초기 ⇒ 직접수출(Direct export) : 지점/판매법인(Foreign branch/Subsidiary)
진입 후 ⇒ FDI(해외직접투자) : 신설투자(greenfield investment)