analysis SM have many strength and opportunity. But they don’t seem like using this strength and opportunity effectively and not covering weakness and threat actively. SM needs to change strategy to complement or empower internal and external environment. There are recommended strategies what we suggest with macroscopic environment analysis.
B. Revision of SM Globalization strategy _ Brand
analysis, external – internal analysis, and 4P analysis.
II. Mission Statement of Apple Computer
Q. 1 - Apple’s mission statement
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and
Systematic:
-e.g.) Coder training: it’s like a pretest in survey. Through this process, you might revise, modify your coding categories
Replicable (Objective, reliable, clear): A clear set of criteria and procedures
- e.g.) content analysis protocol: about 30 pages of instruction , conceptualization: the benefit of this is about transferability.
It can be used by
But Midwest’s previous cost system ignored it and assumed number 2 order as a profitable order like the other ordinary ones.
These kinds of careless accounting method will lead company into the bigger loss in the near future,because company will not be able to recognize the serious problem in cost analysis. For company’s sake, it should revise its costing system to more accurate one.
Analysis about cases
a. The volume of the conflict "Large"-Unidentified public
(U.S. the revision of health care insurance)
U.S.'s the revision of the health care insurance belongs to this category. The revision had huge volume of the conflict because the insurance companies and medicine companies are strongly negative for this policy decision. However most of U.S. citizens get the profi