Hotel,
Business Hotel (low price)
Except for that, there’re some other hotel for the purpose of leisure, event at this time.
Leisure hotel : a kind of sighting hotel, but it’s different
from traditional model. It’s used by some young people who
want to enjoy their own holiday or weekend.
2) Hotel holding a event : concert, food festival, special show
아마도 여러분은 대학교 수업시간에 분자학, 유기합성, 열역학에 대해 공부했더라도
산업체의 과학적인 실전 업무에 바로 적용이 가능한 기술을 배우지는 않았을 것이다.
《Beginning Cosmetic Chemistry》라는 책에서 여러분은 탁월하고, 숙련된 화장품
기술자가 되기에 적절한 모든 주제를 개괄적으로 살
문제 인식
Problem 1. 기존의 Image - Non-trendy , 등산에 집중, 남성적, 어두움
Problem 2. 라인 세분화 - 소비자 인지 불가능, 명확하지 않은 분류
1. 하나의 브랜드 안에 성격이 다른 라인들이 과다하게 존재 → 과다한 정보로 인해 소비자가 각 라인의 특성을 인지할 수 없음
2. 20대를 타겟으로 한 라인(네오수
Analyzing Current Position
Before we start analyzing environment, we want to remind these problems in Kerasys.
1. Design of Container
2. Normal Concept
3. Lack of Advertisement
We focused on these problems to overcome the current Kerasys state. First problem was too common design of container. But as you can see the survey we researched, most customers don’t care about design of contain
Reason of Choosing Nongshim
Our team talked about which business was good for our team project. After several meetings, our team decided to choose middle-size manufacturing company because we thought that it would be easy to make the consulting report. Then we searched several manufacturing businesses and finally decided to choose the confectionery industry. The reason of our final choic