data is hard to arrange in integrated structure.
ex) video, music, text message of social media, medical record etc.
Velocity
The time required to distribution and application after data generation shorten from several hours~ weeks to minutes, seconds.
ex) The news of Bin Laden's death retwitted 5000 per a minute
Now the world is in "Big Data" environment which is explosively increa
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio