④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
I. Introduction
Brief information about OECD
The Organization for Economic Co-operation and Development (OECD) is an international organisation where 30 democratic countries co-operate based on the principles of representative democracy and free-market economy. The member countries work together to achieve the economic, social, and governance goals of globalization.
The OECD was establis
Ⅰ. Introduction
1. Outline
Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector.
* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes
the yen, their ability began to differ greatly. While Toyota was very systemized by complementing TPS(Toyota’s Production System) and managing without loaning, Nissan’s vague and arbitrary managing system brought the result of merging with Renault, the French motor company. Its characteristic of forcing to expandand bureaucratic culture also was one of the fundamental reasons of the crisis.