different causes:
Variations in the situation that trigger the mental model
Mental models change over time
Different people show different mental models for the same situation
Differences in performance when interacting with the system
Examples of Empirical Results on Mental Model Measurement
Mental Models of Operation System
Difference Between Mental Models of Experts and Novices
- 디지털신경망 [Bill Gates]
1) 인간의 신경체계를 기업에 적용한 것
2) 적절하게 통합된 정보의 흐름을 꼭 필요로 하는 부서에 적시에 제공하고, 인간의 사고력과 협동을 통해서 판매, 고객, 그리고 통계 등과 같은 정적인 정보를 변형시켜 제품을 설계하는 것
3) 정보의 흐름은 체계적인 시스템 속에서
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
recognition, US announced ‘United States Security Strategy for the East Asia-Pacific Region’. This strategy emphasizes deeper intervention and direct leadership toward East Asia-Pacific Region for larger interest.
2) Bush Administration
In company with the post-Cold War, US established the basic policy objectives toward Northeast Asia and they are like the conversion from a lean-to-one-
economic profits and political influence.
1997-1998 The Asian financial crisis
; It brings financial difficulties of media companies.
; Journalists in need regarded the spread of the Internet as a chance to get out of financial difficulties.
Media innovation toward citizen journalism
Who were the leading agents of the “new” democratic media activism?
What was their agenda?