respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.
of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three main explanations of paradigm shift in 21C are presented below.
1) Artisan Spirit: Uniqueness and High Quality
A lot of experts on global coffee market say consumers are now longing for uniqueness rather than standa
of Chevys saloon in Mexico CityThe second generation Opel Corsa was first introduced in Mexico in 1994 imported from Spain as a response to the successful Volkswagen Sedán, under the name "Chevrolet Chevy". General Motors used a practical, supermini with an affordable price tag for the Mexican consumer that gave excellent results. From 1996, when the Chevy Popular, or Chevy Pop Budget trim
consumption to recover faster, we will need to see more aggressive tax rate cuts on personal income and capital gains, as well as stabilization of the property market
2) Where is the current fashion industry going?
① Slowdown in fashion industry
Consumer confidence weakened this year, reflecting growing concern about the impact of the global financial crisis on Korea`s real economy, s
of the Council for Agricultural Science and Technology (CAST) that the number of cases likely range from 6.5 million to 33 million annually and that deaths may be as high as 9,000 annually. The United States Department of Agricultures (USDA) Economic Research Service estimates that diseases caused by E. coli O157:H7 due to consumption of insufficiently cooked ground beef result in US $200 million