products
1. Company Overview
- Company Name : Kwang Dong Pharmaceutical CO.
- Corporate Philosophy : Development of creative medicine, Scientific analysis of -traditional Oriental medicine
- Assets Scale : 169100000000 won
- Products : Medicines, Health Drink, Health Food etc.
자료제공: KADD 기간: 2004년 1월-2004년 6월
(4) Business field
- Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
1) Market Attractiveness Analysis
3. Suitability
① Suitability of firm's vision
a. Vision : “We are committed to human healthcare”
-> Suitable
②
products to the market competition is increasingly showing signs of overheating, a marketing strategies and techniques here will serve as an important variable.
Therefore, our team in the marketing research topics chooses the market of skin care vitamins, medicines that the market scale of 10 billion won based on 2010 fourth quarter. Among that market we choose the melasma treatment medicine f
and others. Its consumer products consist of hair dyes, antidepilatory agents, ladies cleanser, wound pastes, condoms and oral care products such as mouthwash and toothpastes. Its functional food includes nutrition such as vitamin C powder and healthcare drinks. The Company distributes medicines, which are developed by the Company itself, to overseas markets such as Southeast Asia and Europe.
products by using natural resources like flower, fruit, herb and Monc Blanc glacier water, in order to maintain nature friendly image. Nowadays The Face Shop emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also, all the products proved their high quality by passing Japanese Food and D