region, dominant commercial market much floating population and online system (support exceptional places)
③ Socio-cultural variables: Consumption pattern (emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
① Age: Women in late teens to early thirties
② Geographical Location: Major commercial market place in a bi
differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- C
○ Using natural extra ingredient
○ Do not have product experiments on animals
○ Using recycles used empty containers
○ Do not contains Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil
◎ The Face Shop interior has a forest theme, so every store has a Zelkova tree to help customers relax.
◎ The city’s store interior shows a green nature so it is a
differentiates you with others, with specific examples.)
"Leveraging Multicultural Communication Skills for Retail Excellence"
Throughout my tenure in sales and marketing within the dynamic world of brand retail, I have cultivated a deep-seated understanding and appreciation for the intricate dance between product knowledge and customer
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3. 그간 본인이 가장 열정적
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under