Ⅰ. 서론
현재까지의 수출에 대한 많은 연구들은 수출기업의 특성을 분석하고자 하는 것이었다. 그러나 점차 기업들이 해외시장 성과에 관심을 기울이게 되면서 수출기업의 특성뿐 아니라 해외시장 성과에 영향을 주는 요인들에 관련된 연구가 빈번히 진행되고 있다. 해외시장 성과에 영향을 미치는
marketing activities Vita 500 through 4P.
Third, Grasp Vita-500's practical problems and competitive relationship, identify strengths and weaknesses.
1-2. Companies and products
1. Company Overview
- Company Name : Kwang Dong Pharmaceutical CO.
- Corporate Philosophy : Development of creative medicine, Scientific analysis of -traditional Oriental medicine
- Assets Scale : 1691000
marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand
communication. They were less satisfied with opportunities gained from the appraisal process for development and regular follow-up to check progress towards goal achievement. 86.7% of the employees said they felt they were trained appropriately for their position. However, only 68% were satisfied with the link between learning opportunities and future career paths.
Analysis of The Body Shop
Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informe