1) Taste and WTP
WTP = 1383.205 + 478.005* Satisfaction of taste + error term
It shows that if there is 1 unit increase in Satisfaction of taste, 478.005 units in WTP increase. (1 unit of satisfaction of taste is 1-7 scale and 1 unit of WTP is 1 Korean won)
Correlation between taste and WTP is 0.678, which means it is somewhat related. The R square is 0.46, which means that 46% o
The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri
treated only effect which influenced purchase or consumer information-processing.
ex) Rolli pop mobile phone
This advertisement is 30 seconds short ads. But There are words 'Rolli", over 20 times. It repeats word, 'Rollipop' of product name so people can remember easily its name, and distinctive melody cause tremendous popularity about 'Rollipop cell phone'. Like this, sound or
tasting evenings every Saturday at Beaver’s Wings bar near Hapjung Station in Seoul.
In Seoul, Itaewon remains one of the main drinking districts. The close proximity of the US army base and ‘Hooker Hill’ guarantees a wild night out in the area’s many foreigner-friendly pubs and clubs. Other places to head for are Gangnam, south of the Han River, and Sinchon-dong near Seoul’s main univ
remember?
Right.
That tasted good.
His face!
You too.
Yeah. Its different. Im a girl.
- Yeah? - Yeah.
So how are you?
Fine.
A little stressed. Still I guess.
Its about work?
Yeah, work, life.
Maybe I can get you to think of something else.
You ok?
I might not be in the mood.
Just thought like you might be a second ago.
Could go either way, I guess.
Maybe I need to give you a little nudge.
Yeah, I