rategy?
① 비노조 전략에 대한 이점
경영상 이익 증대
- 회사방침 설정, 추진 용이
- 경영유실 방지
- 소신경영 가능
- 효율성 상승
- 노사간의 협조관계 형성
조직관리상 이익 증대
조직력 강화
조직관리의 질 향상
상하간 의사소통 원활
자율적 관리
조직간 업무추진 용이
executives believed that the company had become the largest rent a car company in the U.S. In terms of number of cars, rental location, and revenue.
Because while Enterprise's competitor like Hertz and Avis battled for airport market, Enterprise cultivate insurance agents and body shops managers as reterral agent. Actually, this replacement rentals account for 80% of the companies business.
an expected loss (EL) approach. The Committee strongly supports the initiative of the IASB to move to an EL approach. The goal is to improve the usefulness and relevance of financial reporting for stakeholders, including prudential regulators. It has issued publicly and made available to the IASB a set of high level guiding principles that should govern the reforms to the replacement of IAS 39.
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
편성의 핵심전략은 시청자 흐름을 통제
: 시청자는 프로그램간의 연결 시에 멍한 상태(inertia)로 채널변경이 거의 일어나지 않음
방송사 위주의 프로그램 제공, 확장된 선택, 시공간적 제약
: 기술발전에 따른 과점해체 및 경쟁심화 전문편성채널의 등장과 시청자 분화(fragmentation)
→ 시청자 분화에