4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Key Publics:
Potential and current individual customers of
FedEx Kinko’s who plan to use the int’l shipping service
(Especially who reside in Seoul)
Goal:
Increase awareness of FedEx Kinko’s int’l shipping service
Objective:
To increase publics’ awareness especially about FedEx Kinko’s int’l shipping service up to 30% by June 2011
Research Purpose: Curr
한달에 잡지를 몇권 읽으십니까?
잡지를 읽는 경로는 무엇입니까?
잡지를 읽는다면, 그 이유는 무엇입니까?
잡지를 읽지 않는다면, 그 이유는 무엇입니까?
우리의 잡지는 소장가치가 있습니까?
.
.
.
VOGUE
유명인을 활용하여 독자의 소비욕구 자극
뮤즈를 통한 디자이너 및 브랜드의 대
II. Review of Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob
Research Question
This researchproposes to find correlations in between 2010 G20 Summit’s PR advertisings and public’s attitude towards the event. With such observation that the PR advertisings’ messages were causing media to publish articles negatively, and the public to condemn the Korean government, it was probable that there would be a significant relationship in between the 2010 G2