4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Directions for Future Research
Service recovery program, customer revitalization program
에의 적용
Loyalty Scheme과 브랜드 충성도와의 직접적인 관계 도출
Before & After Experiment 를 적용
=> Loyalty Program의 상품에 대한 긍정적인 태도 형성에
직접적으로 미치는 영향 조사
- Loyalty 측정시 행동 측면을 control하지
also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterprises (SME), many individuals customers do not have accurate information about what the company specializes in. From the research surveys about FedEx Korea by Stacy Han, publics generally believe that FedEx has higher quality than other delivery companies since it ha
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
research agency Embrain Trend Monitor conducted a survey of the QR code on total 4,000 adults who use smartphones in Korea, China, Japan and Taiwan(1,000 adults each country).
As a result of the survey, most consumers know well the QR code(Korea 95.3%, China 92.1%, Japan 96.6%, Taiwan 92.5%) and experiences of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%)