1. Information of GS Retail
On July 1, 2002, GS Retail reborn as a company specializing in distribution through a merger with
GS Super Center Co., Ltd, operator of discount stores, and GS Square Co., Ltd., operator of GS Square chain
First to reach 100-and 500-store milestones
The largest domestic chain, and industry sales leader
First in industry to turn a profit
Public util
The price policy must fit with the target market and positioning, the product and service assortment, and the competition.
Retailers use of the promotion tools
Advertising - newspapers, magazines, radio, television, and on the Internet.
Personal selling - how to greet customer, meet their needs, and handle their complaints.
Sales promotions - in-store demonstrations, displays, contests, and v
did The Gap change the retail clothing industry? How did competitors react to these changes?
Gap INC.의 시작은 1969년 리바이스 중심의 상품 진열형 청바지 점에서 시작되었는데, 1986년 스스로의 업태를 SPA 라고 정의하면서 패션 시장에 SPA라는 용어를 탄생시켰다. SPA는 제조 직매형 의류전문점을 의미하는데, 이는 값비싼 옷
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of