Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t
1.Fast-fashion?
Trend in which clothes move from the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHION
Trend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control over the supply chain
SCM Software Market의 경우 1999년 $5B에서 2004년 $40B로 5년 동안 8배 증가할 것으로 예상
CAGR(Compound annual growth rate)가 52%의 높은 성장률을 보여 급속도의 시장확대 가능성을 예측
아직 시장이 성숙되지 않아서 시장진입기회가 높은 단계에 있다고 할 수 있습니다.
Analysis by Tier/Industry
1999년 대비 전체 기업중
Evolution Campaign" can be a very good example of brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
the Dove advertising message :
It's not soap. It's a beauty bar.
Unilever downsized from 1,600 brands to 400 in 2002 , nominating Dove to be one of its master brands.
Dove's products includ
삼성전자
영상 : ERP는 SAP R/3, SCM 은 I2를 사용하여 Demand Planning, Factory Planning 등의 프로젝트를 완료 하였음
반도체 : ERP는 SAP R/3, SCM 은 I2 를 사용하여 글로벌한 ATP(Available To Promise) 프로젝트를 추진 중임
LCD : ERP는 SAP R/3, SCM 은 I2를 사용하여 Demand Planning, Supply Chain Planning, Factory Planning 등의 프로젝트를