(2) Aggressiveness/Achievement
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them a
evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran
Introduction
Purpose and Rationale
Public speaking is a very important skill in the modern world. Being comfortable presenting in front of people is a crucial skill in the work environment. It is also one of the most common social phobias. Some may present physical symptoms such as racing heart, blushing, shaking voice, and shortness of breath. Others may not exert extreme physical symptoms, ho
ⅠDescribe the company
Brief presentation of corporation
1. History and Vision
In 1966, the parent corporation of STX Pan Ocean - BumYang Shipping Company was founded, focusing on Marine Transportation. During 90’s the company developed a lot providing shipping and container services. In 2004, the company changed its name as ‘STX Pan Ocean’, and the following year, 14 July 2005, the com