Cultural studies: an introduction John storey
Preliminary Definitions- What is culture?
Storey’s introduction to “What is Cultural Studies?” include different perspectives from varying scholars, but they can all seem to be pointing –roughly,- at one direction: Culture is “a particular way of life, whether of a people, a period or a group”(Williams)
1. 정신 분석학적 측면
(Reik, Bergler)
2. 사회학적 측면
3. 여가학적 측면
1. 경제적 동기(Fisher, 1993)
2. 상징적 동기(Goffman, 1967)
3. 유희적 동기(이준호, 2002)
사전 기대와 소비 후 지각과 제품의 실제 성과 간의 지각된
불일치 평가에 대한 소비자의 반응
, 어떤 요소에 초점을
맞춰야 하는지 기초자료를 제시하고자 한다.
Customer;Satisfication
구매자가 치른 대가에 보상되었다고
느끼는 인지적 상태.
Revisit;Intent
고객만족이 높을 수록 재방문과 구전의도로 연결
되는 선순환 구조는 기업의 매출증대에 영향
A. Study Plan
What is the purpose of your application to Yonsei University?
My experience in Yonsei’s summer school led me to revisit my desire to go back to the school and to enjoy the privileges it provides. Before deciding on economics as my undergraduate major, my primary area of study in high school was visual arts. This transition from arts to economics was a challenge. For that reason,
Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
AB LITT
ZAKARY L. TORMALA
How do consumers react to difficult decisions between similarly appealing options?
- People often become more positive in their attitudes and behaviors toward
their chosen option after choosing it. It stems from the motivated reduction of
dissonance aroused by having to make a difficult choic