1.Diction: Denotation and Connotation
-Denotation: the word names, describes, or narrates, presumably considered in a detached, scientific, and descriptive manner
-Connotation: accumulation of emotional associations that a word has gathered through its history or acquires in a given setting
3.4 Identifying goals of organization
Hitler identify and declare their(Germany) organizations vision clearly. Before identifying vision, valuing present situation, predicting future streams and valuing organizations potential should be confirmed first. Hitler also knew this clearly before declare his thought about the vision. Earlier than the time he achieve dictator power, he had inspected pre
Synonyms: assumptions, cultural values, general principles, presuppositions, widely held values, unstated premises, commonly accepted beliefs, generally accepted truths, appeals to human motives
B. Value warrant
Claim: Business profits are adversely affected by environmental protection laws.
Support: Obeying environmental protection laws that call for clean air, for example, costs
expressed intellectually; for every precise emotion tends towards intellectual formulation (115).
셰익스피어의 극작품이 의미가 없다고 말하는 것도 틀린 말이지만, 셰익스피어의 극작품들에 의미 있는 작품은 한편도 없다고 말하고 싶다면 그것도 틀린 말이다. 모든 위대한 시는 인생관에 대해서 환상을 준다. 우리가 호머
rhetoric expression)이다. 정치는 일반인들에게 엘리트들의 행위에 대한 확신을 심어주고, 이에 따라 사회적 합의가 일어날 수 있도록 그 자체가 상징적 형식(symbolic form)을 지니게 된다(Edelman, 1964). 정치의 수사적 또는 상징적 표현은 긍정적 효과도 가져올 수 있고, 부정적 효과도 가져올 수 있다. 대부분의