Rice-cake soup is one of the best-known Korean foods. It is the most typical food eaten on a new year`s day, but is eaten on ordinary days also. It doesn`t only look nice but good for health, too.
Ingredients:
sliced ricecake, beef brisket, garlic, fish sauce, green onion, eggs, laver (dried sea plant), sesame oil, black ground pepper.
Method :
Cake
*제품컨셉: 100% 순수 통밀로 만든 초콜릿 케익
*제품 특성(장점): 밀가루 No, 통밀로 만들어 영양이 풍부, 초코크림이 아닌 리얼 초콜릿으로 느끼하지 않은 케익
-100% 순수 통밀: 100% 순수 통밀로 비타민, 식이섬유, 무기질, 단백질 등 필수영양소 공급
-에어레이션 초콜릿: 초코크림이 아닌 리얼 에어
5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
The reason that we concluded like that was because Korea is following Japan is the trend in living, which is the biggest factor in the food industry. Living, here, means the lifestyle, as in the number of family members. Tokyo's 1 member family ration has been increasing gradually since 1985, and in 2010, it is almost 50% while Seoul's ratio is not that high like Tokyo, the increase rate is more