Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
As mentioned above, Kraft reframed its categories into four: Health & Wellness, Quick Meals, Snacks, and Premium. This set of different product categories can be Kraft’s business level strategy. The first category is Health & Wellness. Firstly, they are listening to consumers as creating more Better-for-You choices. Kraft is listening at their consumers around the world are telling them they wa
Treat of Potential Entrants
최근 PMP와 휴대폰의 기술 진화
지금까지는 경쟁자로서 여겨지지 않았던 휴대폰 제조회사나, PMP 제조회사 등이 잠재적인 경쟁자가 될 수 있음.
하지만 PC의 기능을 많은 부분 대체하려는 노력이 있을 뿐, 아직 그 기능을 완전 대체하는 제품은 등장하지 않음.
Intensity of Ri
기업 선정 배경
삼성전자 PAVV의 지속적인 세계시장 1위로 주목
국내 평판TV분야에서 쌍벽을 이루는 두 브랜드
두 기업 모두 차세대 기술을 갖고 있는 기업으로써 발전가능성이 높으므로 현시점의 경쟁력을 비교 해 볼 필요가 있음
두 기업의 방대한 자료를 바탕으로 단시간에 경쟁력 비교, 결과